LORIS DIRAN PRESENTS ‘URBAN OASIS’ for FASHION WEEK NEW YORK

LORIS DIRAN will present his Women

LORIS DIRAN will present his Women’s Collections for Spring/summer 2011 on Wednesday, September at the AUDI FORUM in New York City for thisSeptember’s upcoming NEW YORK FASHION WEEK.
 
This show will mark Mr. Diran’s eighth New York presentation and only the third in which he will create an exhibition of his work. Guests will be able to see the intricate details from an intimate prospective and will provide a deeper vision of the designer’s point of view. Says Diran, “I love a runway spectacle, but a presentation of this kind provides me with the ability to dwell on the concepts along with my audience”. Sponsored by AUDI, their spacious, uber-modern Park Avenue showroom will play host to this event, adding state of the art effects and multi-media visuals, further enhancing the experience. As always, Diran’s Original hair styles will be created by CHRISTO 5th Avenue and make up will be designed by DEX NEW YORK.
 
This season also heralds in Loris Diran’s first collaboration with Korean shoe Designer JINNY KIM, whose luxurious women’s collection has earned her a loyal following worldwide. Diran and Kim will debut the “Jinny Kim for LORIS DIRAN”collection, which features summery styles in sumptuous hides.
The Spring/Summer 2011 women’s collection, entitled “URBAN OASIS”, draws its inspiration from a number of unlikely places in the designer’s broad scope of influences.The sun faded colors in soft tones, baked in the desert heat, sizzling New York City pavements, the soothing hues of summer’s blossoms, and the folded details of traditional Bedouin apparel. They come together to create an aura of simplicity, yet intricately detailed… that exude delicacy, but do not surrender a sense of ‘edge’.
 
Texture dominates this season’s offerings. Flowing Silk Cotton Voiles mingle with Hammered Cotton, tissue light Wool Crepes combine with wispy crinkle chiffons, and Cashmere/silk seersuckers are sculpted in washed tones such as Blush, Salmon, Periwinkle, Ink, Mauve, Terracotta, Ivory, and Sand. They create a divine airiness that speaks to a woman’s innate sense of femininity. The shapes juxtapose asymmetric lines with delicate fluidity. Fabrics are draped and folded to create sharp lines at certain points and deconstruction at others. They criss-cross the feminine form and envelope it.

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